FT is a miles and points resource that makes money off of the hawking of credit cards and desire of people to travel in premium cabins, so this is definitely p/k/b here. Don't delude yourself into thinking that it's all the fault of those EEEEEVIL bloggers, and we're all so innocent that sugar couldn't melt in our mouths that are enjoying our 4 mile trips to HKG. The maximization and exploits get done here too, folks.
So, no, I don't buy it. This is a matter of airlines realizing the value of selling a fiat currency that can be inflated at will. Just like when MIT teams figured out how to make a bunch at blackjack, it was a matter of time before the loopholes get shut down. Might as well be someone who gets to fly the planes. Who is to say a blog reader is more or less "worthy" than you or I?