Thats the point I made above though, how long have CX, DL, IB, AZ, AA, US etc.. all been behind BA in regards to their J hard product?

A new BA seat is due in the next 3 years, at which point people may well be .....ing and moaning that CX, AA etc are being left behind, perhaps as Hiddy says, before the rest of their fleet is converted to this generation of seat.

In the meantime, I will be paying for a J seat back from the US for the first time ever next year and will fly AA!