Originally Posted by
LH4116
And do any of these newly graduated youngsters have any understanding or experience in the concept of airline loyalty programs? Anyone who has majored in marketing or business administration should know at least a little bit about the value of customer loyalty. Or are LH only hiring accountants to work their marketing department?
Essentially what they're trying to create now is false loyalty, which could best be likened to chasing your customers with a blow torch (or taser gun for that matter) into a corner, with no chance to escape.
I guess the question in this case is: what costs less, losing loyal customers vs. cost reductions through the "enhancement" of benefits.
In any case I am worried that this trend will eventually lead to *A falling apart. All the marketing blah blah around seamless travel and benefits across all member airlines is just a myth anyway.