Most of my previous posts have been somewhat critical of the way the Skywards programme has 'developed' over the past three years. At last I have something positive to say!

Last week I used some of my FF miles to purchase a reward flight to KL. BHX-DXB-KUL saver return, in economy.

After qualifying again for 'Gold' status in June, following eighteen months on 'Silver', I was expecting little in terms of customer service. Two years ago, in my experience, it was a rarity for any of the flight attendants to acknowledge a 'gold' status passenger in economy.
However, I was pleasantly surprised how improved Emirates customer service has become. On all the 'legs' last week I was greeted by at least one flight attendant. On two of the 'legs' the purser also greeted 'Golds' on board. Further 'visits' by flight attendants during each of the flights to ensure that I was happy with the service. Priority drinks, Champagne and a photo on the BHX-DXB leg; upgrade on KUL-DXB leg.

Emirates appear to have 'upped their game' in terms of customer service towards it's Gold status frequent flyers..
Long may it continue.