Some people would welcome the opportunity if it allowed them amend their membership year start date. It is frustrating though - everyone knows the choice is made by sacrificing at random a passenger who fails to remove liquids at security, with all sorts of complicated rituals on the Heathrow runways during the full moon.
Would second Nicci as most logical route, though suspect it will be down the list of priorities (as long as they've moved across TPs, current and historic, view may be that it's limited damage despite hassles to yourself - you realise how many schemes have it, Tesco, Avios, Iberia, hotels etc.)