Flying from the West Coast I am betting that 90% of the people just want the cheapest ticket to get to their vacation in 5 hours. However, coming from the East Coast the 9.5hrs from HNL in BusinessFirst was a godsend.
Regardless of where you are going you should display some decorum with the way that you dress in public...however, you were going to a tropical resort destination. You are lucky they were wearing sweats. I've seen a whooooole lot of cellulite in places I didn't know existed by people getting on resort flights wear shorts and tanks.