Originally Posted by
orbitmic
The bottom line is that there is no 'obvious' measure of commercial value!
Indeed. I don't think BA would use it for FF status even if there was a measure.
From all I've seen, I've come to the conclusion that FF schemes are done primarily for marketing, not for commercial reasons.
If BA make you think you're more valuable than you actually are, I'm sure they file that under "marketing win", and don't worry about it at all.