Originally Posted by
kokonutz
It seems to me that this offer is targeted at the FTEF's core audience: newbies. There's not much in there for folks who already have any juice whatsoever. For me, I think Seth's valuation is spot-on.
And of course there are those who will buy it because they are super-dedicated to Randy/MP and will buy whatever they are selling.
Speaking of the super-fans, I have to say, it's interesting that the MP/FTEF folks are taking the Smisek approach to the points and miles business: ancillary revenue, ancillary revenue, ancillary revenue. Squeeze existing customers for FTEF super-plutonium membership, hit them up for gold MP membership, get *MEGADO folks to pay an extra $300 for a guaranteed empty middle seat, etc.
Interesting and SMART. ^
I hadn't even thought of it as the Smisek approach - that's funny and pretty accurate!
I did get the premium thing, as this year HH Gold will be worth it for me based on travel plans, and the UA miles worth a few bucks. But the value does depend on each individual, and for some it's not worthwhile at all.