Does anyone have any experience with the lifeexperiences.ca certificates?

I've seen various ones sold in Shoppers Drug Mart, and they have certificates for some selected Fairmont properties. However, on the site www.lifeexperiences.ca, they seem to sell certificates for just about all Canadian Fairmont properties.

The certificates seem to be sold at face value, so no real deal. However, I also see that they sell general LifeExperience certificates at a 10% discount which can be used to purchase any other experience certificates they sell. I have some stays coming up, and was thinking of buying say a $500 LifeExperience certificate for $450, then use that to buy a $500 certificate for the properties I plan to stay at.

Has anyone tried this?