I was targeted for the 50% extra miles.
My 4 year old son was targeted for 10% off a future flight with the following restrictions:
Simply book your Choice Essential or Choice Plus fare and travel by December 15, 2013, and we will email your 10% promotional code* to be used to book a future flight between December 18, 2013, and January 17, 2014, for travel between January 15 and April 15, 2014.