I wonder why none of the coverage this past week has mentioned price point? At $200 subsidized, the Q10 is forced to compete with top selling iPhones and Samsungs.

If you have cash to burn (BlackBerry does) and are desperate for market share, why not slash the price? Sales would surge if BlackBerry gave away phones for the next 3 months, through Christmas.

I know it isn't sustainable, but neither is BlackBerry at this price point. Slash now, grow market share, develop alternate revenue streams (apps!), raise price with growing demand.