Join Date: Oct 2006
Location: London, UK
Programs: BA Gold, VS Silver, SQ Silver, IHG Plat Amb, Hilton Gold, Marriott Plat, Accor Silver, Radisson Prem
Posts: 16,873
I think this is an utterly ridiculous PR stunt. If they're going to use money for PR, at least do something vaguely stylish - not some nonsensical hashtag-based child's game.