Originally Posted by
fly18725
I like the campaign (and know I will be attacked for my opinion). This helps re-build the brand and allows United to promote areas where it adds value for frequent fliers (network, mainline hard product, employees) under a common tag line. As noted in the article, this is aspirational and there is real risk under delivers (as opposed to Delta, which literally has to not climb to fail at delivering on its tag line).
It is disappointing (but not unexpected) that so many are quick to disparage new branding - the very thing they've been demanding for so long.
It seems you're talking about marketing strategy. Which may or may not be brilliant. While others are saying "show me”。I'm open to positive change but since I moved from flying Delta to flying United 4 years ago, all the "show me" has been in the wrong direction.