Originally Posted by
Kurt
Other crews and flight attendants are not so good. Trying to engage them is difficult. I don't try anymore. Last week DEN-LAS (sCO), a veteran (27-year) flight attendant told me: "I love flying, it's the passengers I hate." Not very friendly!

An ad campaign is not going to overcome that attitude, that surely comes across to passengers.
If UA wanted an honest slogan they could have used that FA's comment as the basis for a great ad campaign, actually a refresh of a classic campaign from the past.
DL (1980s): "We love to fly and it shows."
UA (2010s): "We hate our passengers and it shows."