Originally Posted by spin88

" Henry Harteveldt, travel analyst for Hudson Crossing, called the campaign “a very bold move for United,” but said the advertising carried “the risk of failure: If passengers don’t see United fulfilling its promise of being a ‘user-friendly’ airline, the advertising will be seen as hollow and will backfire.”

Tim Winship, publisher of FrequentFlier.com, a Web site on travel loyalty programs, was dismissive of the campaign, calling “friendly skies” “so last century. In 2013, the skies are anything but friendly, and to suggest otherwise is to insult the intelligence of consumers and invite their scorn.”

I just can't see the slogan working with today's race to the bottom UAL. It will do more harm than good when the slogan has nothing to do with the current "would you like some freshbrew with that JeffMcMuffen" airline.

Better that they had actually rolled out some product improvements (not more of the recent downgrades) before chosing to toss a valuable piece of corporate heritage into the bonfire of vanity crated by Jeff and Co.