Here is an idea to win gold.

"United Airlines, struggling under bankruptcy protection and searching
for ways to win back customers, is sharpening the spotlight on the
passenger's needs. It has created a new position -- executive vice
president in charge of customer relations -- and filled it with the
former president and chief executive of the successful low-cost carrier
ATA. John Tague began his first day on the job yesterday with rounds of
meetings aimed at how to make the customer happy."(Washington Post)