From the terms and conditions:
•In the event that we have to change your seat we will endeavour to seat you in a suitable alternative. We will look to seat your party together in the first instance, and then if possible in your choice of window seat, middle seat or aisle seat. If you have paid for an exit row seat we will look to seat you in another exit row seat. If you are not completely satisfied with your replacement seat you are eligible to apply for a refund. Seats are not transferable to any other passengers.
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Refunds
•Paid seating will not be refunded if you cancel your flight, are involuntarily upgraded or are not suitable to sit in the seat type you have selected.
•In relation to BA marketed and operated flights, if, in accordance with your fare rules, you choose to move to a different flight, you will be entitled to choose an equivalent seat on your new flight. However if an equivalent seat is not available the difference paid will be forfeited and will not be refunded. In relation to other carrier marketed flights, if you choose to move to a different flight, you will not be entitled to choose an equivalent seat on the new flight and you will not be entitled to a refund.
•You have 14 days after the last flight in your itinerary to apply for a refund.
•Refund applications should be submitted online using the Seating refund form.
•Refund applications cannot be processed at the airport or onboard.
•Unless otherwise stated, BA will only make a refund to the credit card used to pay for the pre-assigned seating.
http://www.britishairways.com/travel...s/public/en_gb
See also:
http://www.flyertalk.com/forum/briti...iscussion.html
http://www.flyertalk.com/forum/briti...pper-deck.html