Tencent is making it really hard to get full blown developer accounts that permit companies to make slick wx sites, but we persevered, and finally have one.

Note, this is different than getting an account here:

http://developers.wechat.com/

I must admit that I don't understand the features that different types of accounts possess, but if you want to have a wx presence on par with McDonalds (not very hard actually because there is only so much you can do with the current tool set), you need a Cadillac account.

Currently, they only offer these to companies with Chinese business licenses, but once you have one, you can build apps/sites for foreign companies.

Like I said a few posts up, I am very excited about the marketing implications of these services. In addition to cranking out a few apps, we are going to experiment with auto look around scripts, multiple locations, and using individual accounts to broadcast official accounts.

While I don't want our company to transform into a wx job shop, this is something that every consumer facing business in China needs, and a model that is also replicable worldwide. Furthermore, our programmers simply love this stuff. Tencent probably could do this in-house, but they are focused on building the ecosystem.