I suspect DL knows perfectly well that FO doesn't get you much, and that when some FFs drop down to FO because of MQD they may simply give up. If this is simply a trial run for a future program, the smart pack is a way of monetizing that discontent by giving former or wannabe FO some of the benefits that for many aren't worth maintaining status for. In other words, I see this as an implicit acknowledgement on DL's part that they've gutted FO to the point where it simply doesn't make rational sense for many FFs to maintain that status.