Three contest winners will receive a 10-day trip for 2 to South Africa featuring 5-star hotel or bed and breakfast accommodations. Winners will spend 6 days in the wine region visiting vineyards, meeting the owners and winemakers — and tasting wine! The remaining four days will be spent visiting points of interest in and around Cape Town. Travel package includes round-trip coach airfare for 2 to Cape Town plus ground transportation.

WHOLE FOODS "South Africa Wines" Contest

Eligibility: Only participants, who are 21 years of age or older and who are a legal resident of one of the 50 United States or the District of Columbia, excluding Alaska, Tennessee, and Utah, are allowed to enter.

How to Enter: Visit www.wholefoodsmarket.com/southafrica and follow the online prompts to complete the entry form in its entirety and submit (the “Entry”).

The following will be required to submit an eligible Entry:
- A written submission of a minimum of 25 words and a maximum of 250 words describing which of the seven (7) South African wines featured by WFM is their favorite or that they are most excited to taste; and why.
- Participants may follow the links provided to visit the WFM South African Wine page to learn more about the featured wines.

In order to enter the contest, the participant is required to be at least 21 years of age, must provide the following information:
- First and last name
- E-mail address*
- Phone number*
- Month, day, and year of birth (for age confirmation only).
*Sponsor or its designated agent will only use entrants’ email address and phone number to contact those individuals who are selected as potential winners. Collection of personally identifiable information is in accordance with Sponsor’s privacy policy, which can be found at http://www.wholefoodsmarket.com/privacy-policy.

Entry Limit: One Entry per person.
- Entrants who spam or create extra accounts for the purpose of submitting Entries will have their Entries disqualified and voided.
- Entries that do not focus on one of the featured South African Wines will be disqualified.
- Entries submitted in violation of the Official Contest Rules will not be considered, including inappropriate or offensive entries, as determined by the Sponsor, in their sole discretion.
- All entries become the property of Sponsor and will not be returned.
- Additionally, all contest participants will have the option to subscribe to Whole Foods Market newsletters. (Recipients of the newsletters may opt out at any time they choose in the future).

Judging: There will be a Two-Round Judging Process to determine three (3) Grand Prize Winners.

Public Voting Phase: The “Public Voting Phase” will take place at the Promotion Site beginning at 12:00 AM CT on September 19, 2013, and ending at 11:59 PM CT on September 23, 2013.

- All valid Contest Entries found on contest gallery page (“Voting Gallery”) are eligible for public voting.
- Each valid Contest Entry may be voted on by the general public.
- Participants who meet the eligibility requirements of this Contest may access the Voting Gallery and vote for the Contest Entry posted that he or she believes is the best Contest Entry.
- An Entrant may vote for his or her own Contest Entry.
- To vote, visit www.wholefoodsmarket.com/southafrica and follow the onscreen instructions to access the Voting Gallery.
- Submit your vote by clicking the designated “Vote” button for the Contest Entry of your choice.

Voting Limit: One (1) vote per person during Public Voting Phase.
- Following the conclusion of the Public Voting Phase, all votes will be counted.
- Entrants who spam or create extra accounts for the purpose of casting votes will have their votes disqualified and their submissions may be voided. Decisions of Sponsor are final relating to all aspects of the online voting process and results. Sponsor may disqualify any Contest Entry if Entrant or related parties violate any of the terms and conditions attached to the Contest or these Official Rules. Any attempt to gain votes by promising a benefit to the voter, including sites like Vote Exchange or other similar social media sites, subject the Entrant to disqualification in Sponsor’s sole discretion.

MOST IMPORTANT!
Final Judging Phase: No later than September 27, 2013, all eligible Contest Entries will be judged by a panel of judges (the “Finalist Judges”) appointed by Sponsor, who shall use criteria set forth herein to determine three (3) Grand Prize Winners (although fewer if insufficient valid Contest Entries are received) (each a “Grand Prize Winner”).

Entries will be graded based on the following pre-determined set of criteria:
- creativity of the submission (40%),
- clarity of why the entrant likes a particular wine (40%),
- passion for South African wines as expressed in the entry (10%), and
- public voting preferences from the Public Voting Phase (10%).

- In the event of a tie, an additional “tie-breaker” Finalist Judge will determine the winner from among all such tied Contest Entries using the judging criteria set forth in this paragraph.
- Decisions of the Finalist Judges are final and binding.
- The decisions of Sponsor and/or its agents (including, without limitation, the Finalist Judges) are final on all matters relating to the Contest.
- As part of the Contest entry process, Entrants will be required to indicate that they have read, accept and agree to be bound by these Official Rules, including that they meet all eligibility requirements.
- Status as a Grand Prize Winner will be subject to verification of eligibility and compliance with these Official Rules.

Grand Prizes (3): Winners will each receive a trip for two (2) (winner and one (1) guest) to South Africa. Trip will include:

i) round-trip coach airfare for 2 from major airport nearest winner’s home to Cape Town, South Africa;
ii) 9 nights/10 days five-star hotel or bed & breakfast accommodations (1 room, double occupancy, of Sponsor’s choice);
iii) ground transportation;
iv) six (6) days will be spent in the wine region with opportunities to meet wine makers and vineyard owners, and visit vineyards; and
v) four (4) days will be spent visiting points of interest in Cape Town, South Africa.
- Approximate retail value of each Grand Prize Travel Package: $12,000 USD.

Winner Notification: Each potential Grand Prize winner will be notified by mail, phone, or email

Contest Starts On: Tuesday, 3 September 2013

Contest Ends On: Wednesday, 18 September 2013

Contest Entry Page: http://www.wholefoodsmarket.com/southafrica

Contest Rules: Embedded on entry page above.

Good Luck! ^