Originally Posted by
beebalmer
So I have no idea how this company works and who backs them up....
If I booked with them, and I arrive in Orlando, would I be looking for a "Firefly" branded car rental section at the airport?
Hertz owns Firefly. But that is irrelevant for your rental. Just look for Firefly in Orlando.
It's a consolidation trend in the industry:
Hertz owns Dollar and Thrifty in addition to Firefly.
Enterprise owns National and Alamo.
Avis owns Budget.