Painting over the logo was common practice for years. However, in a high profile incident, the airline's name keeps getting mentioned in the news anyway.
That was the point. Even with regards to the well painted Alitalia aircraft above, was there any doubt that it was in fact an Alitalia aircraft that had crashed? How much did the airline spend on damage control when anyone who took more than just a cursory glance at the picture would have easily discovered that it was an Alitalia incident?
On a side note wrt the Alitalia ATR...was that aircraft registered in Romania?