Originally Posted by moondog

Few outside China realize it, but Tencent is in the process of making an end zone run with Wechat on a global scale. It has quietly become the 5th most popular app in the world, and has just recently entered the meta-app game with its latest release. All of the ad houses here are now scrambling to get their clients well positioned on Wechat... and have all but forgotten about Sina Weibo.