It lasted a little less than a year IIRC. We weren't set up to accept CC payment at the time, so it was cash only and Mexican currency wasn't accepted. Neither were BOB menus provided in Spanish. Somebody eventually noticed that MX (and for a time AM) were also on the route and that our service level was not competitive. I'm surprised, but pleased, that we haven't reverted to BOB and paid bar now that we're without nonstop competition.