Mark,

The non-airline miles do NOT count for Executive Platinum/Platinum/Gold status on American. Only real miles earned on Oneworld carriers count. HOWEVER, if you earn 1 million miles (earned any way you want) they will give you lifetime gold. 2 million miles gives you lifetime platinum. This means that you can generally earn lifetime platinum much easier on AA than you can reach the same level with UA (which requires 1 million ACTUAL miles). Of course, Continental no longer has its lifetime elite program ("infinite elite") and CO (good for them!) grandfathered their lifetime people to their top level (Platinum) not their middle level (gold) which is what AA and UA do.