FlyerTalk Forums - View Single Post - Why does everybody hate on the UA BF product?
Old Aug 25, 2013, 1:04 pm
  #30  
oblisk
 
Join Date: Aug 2010
Location: NYC / MIA / AMS
Programs: UA 1k
Posts: 500
Originally Posted by UA-NYC
I'm sure it was a great name for those times. Using now though is just silly.
BusinessFirst is a far more appropriate moniker than the domestic First product. But i understand that it takes time and investment to change the branding of something, and for now imo there are other areas united could be focusing investment.
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