Originally Posted by
jib71
I don't think they're actually intended for consumption. They're just placed strategically in stores to underpin people's confidence in the superiority of rice over bread.
Maybe in regards to konbini bread. But I'll be shucked if I haven't seen a crowded DONQ, Chococro or even a Russian pelmeni place (that last one was somewhere in Ginza this year).
However, there
must be a market for them, seeing as there are more varieties out than colors of hair on a Sunday in Yoyogi Park.