FlyerTalk Forums - View Single Post - Air Asia Japan to VANILLA !
View Single Post
Old Aug 22, 2013 | 2:34 pm
  #35  
robyng
In memoriam
 
Join Date: Aug 2005
Location: Near Jacksonville FL
Posts: 3,987
Originally Posted by evergrn
Peach is a cool name. But naming your brand "Vanilla" is a major oversight, and I bet ANA would've never named it as such if they took the time to find out its connotations in America (does it also mean the same in UK?).

I'm continually amazed by the lack of due diligence on the part of Japanese companies to do a simple check with native speakers to make sure something doesn't sound stupid. Japan's major basketball league is called BJ League (Basketball Japan), and Mitsubishi used to make an SUV named Pajero which everyone used to make fun of when I was in Spain.
When I think vanilla - I think ice cream. Plain - simple and delicious. On top of peaches in the summer - and over apple pie in the fall. And expensive too if you're talking about vanilla beans.

Vanilla certainly isn't anywhere near as bad as the Chevy NOVA was in the Spanish speaking world (no va = it doesn't go). And it isn't ridiculous (and maybe dirty) - like Mondelez:

http://articles.chicagotribune.com/2...ees-dirty-word

Robyn

Last edited by robyng; Aug 22, 2013 at 2:40 pm
robyng is offline