There seems to be a genetic component to it:
1. One theory, proposed by the zoologist Desmond Morris in his book The Naked Ape (and by others), is that homo sapiens is descended from apes who lived on the shore. We spent a lot of time in the water. We dived for shellfish. As a result we started to adapt to life in the water and this explains a number of features that are unique to our species among the apes, such as our lack of body hair, our poor sense of smell, and our ability to swim underwater. Hence our visceral attraction to spending time on the beach and frolicking in the water. It's what we were made for. It's more than visceral. It's in our genes.
http://propercourse.blogspot.com/201...ove-beach.html