Join Date: Oct 2011
Location: LAS - where you can get married and divorced in the same 24 hour period. Perfect for the woman who's saving herself for marriage and the man who wants a one night stand.
Programs: DL DM, Hilton Diamond, IHG Diamond, Marriott Platinum, UA, AA, AS, WN kettle, Hertz PC
Posts: 1,613
I remember in gaming (casino) there were 2 types of companies - those that went after high rollers (aka whales) and those that went after 'the great unwashed' (aka grind players - we'd grind the money out of them). The marketing and retention costs were much less for the grind player.
I used to explain it with this story. A woman comes home wearing a $10,000 fur coat. Her maid asked her where she got it. The woman replied 'I met a man with $10,000.'
The maid left and returned a month later wearing the same coat. The woman said 'I can't believe you met a man with $10,000'. The maid said 'I didn't, but I met 10,000 guys with a buck apiece.
Delta can make more on a leisure flyer who pays for luggage, doesn't collect/redeem miles, get SC access and doesn't get upgrades. Allegiant air is profitable as is Spirit.
They probably don't care as long as their seats keep getting filled.
Last edited by puddinhead; Aug 17, 2013 at 1:20 am