Originally Posted by
stifle
You know, I think the Advertising Standards Authority would be interested in this pattern of behaviour. BA repeatedly advertises sales as ending on day X, and very regularly extends them for a week or two. It could be construed as misleading advertising on the inference that they intended to extend the sale all along but were advertising an earlier closing date to get people to buy.
Given what the ASA lets Britain's big sofa and furniture retailers get away with in terms of advertising the nature and duration of their sales in order to 'get people to buy', I would have thought BA would be firmly in the clear
.