Originally Posted by
SquareDanceGuy
It would be a huge waste of time and money for AA to pay people to ride on their airplanes. They should pay those same people to monitor the internet boards and/or contact recent customers instead. They'll glean far more information at a much lower cost.
We us secret shoppers, including video shops in our rental apartment business to monitor our leasing staff efforts (adherence to Fair Housing rules, marketing efforts, etc.) It costs about $150 for a regular shop and $250 for a video shop. It is done twice a year for every staff person who leases, and the cost is incorporated into our marketing budget. The product we receive is the vid (for vid shops), and a written assessment which includes a scoring of the leasing effort. It is extremely helpful as a training tool, and the staff knows we do it.
This would be very helpful to AA in all cabins.