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Old Aug 4, 2013 | 6:40 am
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corporate-wage-slave
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Thanks for posting that, I'm a huge fan of India and this was most poignant.

Very strange marketing by BA, I can't really relate it to anything I've seen before, quite cleverly done though.

The UK side of the web campaign even has the recipe of bhindi/okra/ladies fingers dish she is making.

http://www.britishairways.com/en-gb/...isit-mum-india
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