Air Canada also had "Connoisseur Class" during the early 80s. I thought United was smart to reinforce their brand by calling it "United First" and "United Business." "BusinessElite" sounds too "desperate for an upgrade."

"Royal Pacific" sounds too close to Thai ("Royal Orchid,") and United started North Atlantic flights in about 1990/91. "Connoisseur" was still used fora while when they started flying trams-Atlantic.

United Global First (hate the name, but they had to differentiate from domestic) still has a wonderful hard product. The food needs help, but it's WAY better than the Charlie Trotter mess from the past. Above all, the crews have almost always been indifferent, even surly. Maybe that will improve one day (I'm not optimistic.)

I'm okay without caviar, I don't like to be doted upon, but the life-hating attitude of the crew ends up defining the Global First experience. It's been that way for years, and I don't know how United can fix it.