I flew UA SFO-SYD today on a 747 and was puzzled by the CSM's PA reference to 'Royal Pacific Service' . I asked if I heard right and was assured that I did.
The F service was quite good, at least in terms of seat/bed, space and IFE. The cabin crew service was definitely not 'First' standard - might have been in coach. No passenger status recognition, no interaction, precious few smiles. Just did a job.
Overall the UA F product I thought made for a comfortable journey, but it was well short of the Asian/Australian carriers' F product.