I would disagree. Perhaps junk to many or most people, I guess... but we made photo books for µ-cepheid's first birthday and bought something like 20 of them to give to family members. Even with promo codes, that was a few hundred bucks since each book was something like $15 or $20. Getting a "free" one (cost of shipping) is a good deal for us, for something like that. I would agree that the audience is limited, though.