Originally Posted by
jon503
I second that.
It's hard to put it in precise phonetical spelling (unless you know can read the official phonetical symbols as appear in dictionaries - which I don't) but those are more or less the two versions I've always heard as well.
The official version is probably "Ah-she-ah-na", because that is how I always hear it called on board or when dealing with their Korean hotline. I have occasionally heard the more "Americanized" pronounciation in US contexts as well though.
I'm a native Korean speaker, and to be precise, the second syllable is more of a soft g and not "she." For example, the soft G sound you get with the words mirage and arbitrage. So it's ah-gghe-ah-na.