Wirelessly posted (Apple iPhone: Mozilla/5.0 (iPhone; CPU iPhone OS 6_1_4 like Mac OS X) AppleWebKit/536.26 (KHTML, like Gecko) Version/6.0 Mobile/10B350 Safari/8536.25)
Less waste (saves money)
Fewer broken glasses (saves money)
Less alcohol served overall (saves money)
Easier to monitor and limit alcohol intake by pax (safety and saves money)