Its just more crap BA marketing at its best. I completely agree with you. They just love jumping on the bandwagon of anything/anyone topical at the moment.

For example, the pathetic Justin Rose "free golf bag offer" How misleading is that?

And worse, then awful image of the new Royal baby wrapped in a cabin crew jacket. (As if thats a recommendation of security!)

The marketing people are becoming more cringeworthy by the day it seems.