Love? Ridiculous! There is one love in my life, and that's iWife. But for me, BA does what I need …
BA goes where I want, broadly when I want,
VERY safely and at a good price thanks to BAEC/Avios. And the FFP works for me. YMMV.
I can take loads of luggage, get a comfy flat-bed, edible food and drinkable wine [if at the correct temperature]. GC Lounges are better than sitting in a public terminal. Most CC are fine.
It's just a shame they feel obliged to spout such utter over-egged tosh with their marketing.