paulwuk, you're whistelling into the wind on here. Recent threads have shown that many of this board's London based contingent are not interested in, or can't quite comprehend, life beyond the borders of their own city and therefore can't quite understand the issues that BA's London-centric view can cause. Unfortunately, it seems as if BA shares such values.
I've long-since accepted that this is something I can put up with, and while BA/OneWorld offer a service that suits my travel needs more than any other alliance, it's something I shall continue to put up with.
It's a slight annoyance, but in the grand scheme of things, no more than that.