Department of sad ironies: I flew DEN-LAS yesterday and had to inform the FA that this ridiculous policy was coming August 1. She didn't quite believe me in row 1; she began to believe when Summits and Ascents in rows 2 and 3 piped in.
Meanwhile, staring at me on the bulkhead the entire flight was Frontier's advertising tagline, which includes the words "More Perks."
For the love of God.