Customer education can work at a place like The Bahn, where one company has a 95+% market share. When there is no choice, you put up with what you have to.

In a competitive marketplace, customers don't often work so hard. They tend to migrate to where it is easy to spend money and obtain service...

And at the end of the day, many employees don't care about the competition (outside of how it affects the security of their job) as it isn't typically their job to worry. They have enough problems with over-entitled frequent fliers and clueless tourists. They just want to do a good job at their own work, feel that they are being treated fairly (i.e., as an intelligent human being, and compensated accordingly), and not worry every day about having their salary cut (again) or being made redundant.