Just received a customer service survey from Nunwood regarding a BA flight - oddly enough, one that I took nearly a month ago. It also so happens that it's a flight which precipitated a glowing e-mail from me to BA about the brilliant purser who was cheerful, courteous, worked like a galley slave (literally I suppose), and showed superhuman diplomacy in defusing a situation with a nasty piece of work of a passenger who refused to power down his laptop and fold his tray table for landing (I swear, if it had been in the US he'd have been escorted off the aircraft by the feds after landing). Haven't seen this company mentioned on here - is this one of those "random" surveys that they give to passengers who they know will say lovely things (actually, one of the questions was how I felt about the statement "I love British Airways")? The e-mail contains a series of links labelled:

"To start the survey please click on your response to the first question below:

Taking into account your whole journey from XXX to YYY
Overall, how satisfied were you with your experience of British Airways on this journey?
Extremely Satisfied
Very Satisfied
Fairly Satisfied
Neither
Fairly Dissatisfied
Very Dissatisfied
Extremely Dissatisfied"

I was wondering whether "Extremely Dissatisfied" would have taken me to a page saying "Unfortunately, we have already received a sufficient number of answers matching your profile and you do not qualify for this survey", but of course it didn't apply. Unfortunately for them, however, the survey provided me with the vehicle to also share with them my disgust over the tray table, which I hadn't reported as, sadly, it wasn't really all that much out of the ordinary (Follow-up Q: How did that make you feel. A: Almost physically sick).

Other than "How does that make you feel", and the possible selection bias, the survey was actually unusually good.