Originally Posted by
EIPremier
Personally, I think it would be stupid for AS to change its name. You can spend millions on "brand consultants" and end up with some travesty like AA's new livery. The majority of AS customers are still on the west coast, and AS has a lot of customer loyalty and brand recognition. Renaming is what companies do when they are in trouble, and AS is IIRC the 3rd most profitable carrier in terms of pre-tax margin behind Allegiant and Spirit (both of which succeed by using the Ryanair business model).
Agreed 100%. But this whole discussion begs the question -- what is there that is uniquely "Alaskan" about the AS flights in the 48 states? Other than serving Alaska Amber Ale, and having a few Alaskan travelogues on the Digiplayers, I don't see anything on board that has to do specifically with the 49th state.