FlyerTalk Forums - View Single Post - OT: VS offering lifetime gold after 10 years
Old Jul 2, 2013 | 10:15 am
  #5  
Short Final
 
Join Date: Mar 2011
Programs: MUCCI
Posts: 833
Originally Posted by star_crazy
.does anyone think BA might consider matching this?
In a word .... no.

BA are commercial. What's in the past is in the past, they are quite correctly more interested in present and future revenue. There is no point rewarding people on the basis of historical loyalty because in todays high churn airline passenger world, you've got no guarantee they'll bugger off elsewhere the next day once you've given them their lifetime card.
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