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Thread: Alaska Airlines 2013 rebranding/possible name change speculation
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Old Jul 1, 2013 | 1:10 pm
  #13  
rybob1
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What reason could there possibly be to change names? As others have stated, Southwest, Northwest, Norwegian, Holland American lines just to name a few, have had no problems thriving in markets other than their namesakes.

In the case of Valujet, selling/changing names to become AirTran made sense to do, but Alaska has recovered all equity lost and then some after the 261 crash, IMO. Why throw it all away?
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