FlyerTalk Forums - View Single Post - Alaska Airlines 2013 rebranding/possible name change speculation
Old Jul 1, 2013 | 9:07 am
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BearX220
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Sounds very far-fetched to me. It only makes sense if AS aspires to be a national network carrier. The Alaska name has enormous positive brand equity on the west coast and in, well, Alaska.

It's not "Alaskan" anyway, BTW...

FAs are not known for reliable predictions...
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