I really wonder why they can't sell the place at higher rates. It is no Rihga Royal but it is certainly a couple of steps up from a typical business hotel. The direct connection to the subway at Nakatsu is great and the walk to Umeda is not that far (10-15 minutes). They make it sound dilapidated in the news, but it has been extensively remodeled and feels pretty new inside.
It may have been crappy distribution. I think I paid ~10k to stay there on a weekend in 2011, booked straight through the Ramada website, but I was getting all kinds of wacky price quotes from Kayak, Rakuten, etc for the same date.