Not really tempting for me...

Maybe 25,000 points would incent me to do it!

"As a Ritz-Carlton Rewards® Credit Cardmember, you’re invited to enjoy an extra 5,000 Ritz-Carlton Rewards bonus points just for using your card.

Simply spend $5,000 from July 1 - 31, 2013, and $5,000 from August 1 - 31, 2013. In addition to the points you already earn when using your card, you will earn 5,000 bonus points — no extra step required.*

Remember, your points can be redeemed for hotel stays at The Ritz-Carlton or our partner hotel brands, room upgrades, or exclusive offers with partners such as Abercrombie & Kent and Neiman-Marcus. "